L'Oreal Serie Expert Silver Anti-Brass Purple Toning Shampoo 300ml
The new Serie Expert is in more sustainable packaging with the same formula. New packaging is composed of 95% recycled plastic. The new range is made through a CO2 neutral production and saves water with an industrial water recycling loop. Enjoy the same formula and showcase the beauty of grey, white or light blonde hair with our number one color clarifying purple shampoo. The anti-brassiness system, enriched with magnesium and anti-yellowing agents, counteracts unwanted yellow tones.
When hair is lightened or turns grey, its natural warm tones become visible and often throw unwanted yellow tones. The deep purple shampoo helps to neutralize these tones maintaining your blonde or white color.
The formula helps deliver toning results while nourishing and protecting the hair fiber, giving a boost of shine.
New Packaging, Same Formula
- Grey hair
- White hair
- Very blonde hair
- Bleached hair
- Neutralises unwanted yellow tones
- Enhances color shine
- Softens the feel of hair
How to Use: Apply evenly to towel-dried hair. Lather. Rinse thoroughly. In case of contact with eyes, rinse them immediately. Wash your hands after use.
For best results, use in conjunction with L’Oréal Professionnel Série Expert conditioner or masque.
Benefits: Neutralizes yellow tones