L'Oreal Serie Expert Silver Anti-Brassy Hair Purple Toning Duo
The new Serie Expert in a more sustainable packaging with the same formula. New packaging is composed of 95% recycled plastic. The new range is made through a CO2 neutral production and saves water with industrial water recyling loop. Enjoy the same formula of SILVER SHAMPOO
Showcase the beauty of grey, white or light blonde hair with our number one colour clarifying purple shampoo. The neutralising system, enriched with magnesium and anti-yellowing agents, counteracts unwanted brassy tones.
When hair is lightened or turns grey, its natural warm tones become visible and often throw unwanted yellow tones. The deep purple shampoo helps to neutralise these tones maintaining your blonde or white colour.
Formula helps deliver toning results while nourishing and protecting the hair fibre, giving a boost of shine.
Infused with GOLD QUINOA + PROTEIN, the professional and golden disruptive formula of the Resurfacing Golden Masque instantly restores all hair types with a lightweight touch. Its cream-in-gel texture immediately leaves hair 7x shinier* and smooth. No residue on the hair fibre.
New Packaging, Same Formula
- Grey hair
- White hair
- Very blonde hair
- Bleached hair
- Neutralises unwanted yellow tones
- Enhances colour shine
- Softens the feel of hair
How to Use
Apply evenly on shampooed and towel-dried hair. Comb through. Twist lengths for better penetration.
Neutralizes unwanted brassy tones